For better or worse, cryptocurrency entered the mainstream at a new level in 2022. We close the year with fewer players and plenty of lessons for all of us after the 2021 bull run’s peak when Bitcoin reached $69,000. Despite the ups and downs, it’s great for blockchain news that Blockchain.com’s long-term mission is still centered on the users, therefore we thought it would be a good idea to find out how they’re doing.
In its first survey, “Crypto Confidence: A Survey on Investor Sentiment,” Blockchain.com surveyed everyday crypto investors to learn more about their attitudes and viewpoints. The survey’s main focus was on cryptocurrency usage and sentiment in the run-up to the holidays and the new year.
Global responses from more than 40,000 respondents portrayed a picture of cautious optimism. Despite Crypto Winter, 40% of respondents said, they bought cryptocurrency this year and still want to do so in 2023, showing that many investors are still cautiously optimistic. Additionally, nearly 40% of respondents said they would bring up cryptocurrency around the Christmas table this year, showing that the topic has reached a broad audience.
Overall results include:
- 41% purchased crypto this year.
- Nearly 40% plan to purchase crypto next year.
Looking at some geographic and seasonal findings, the survey revealed that certain countries are bullish than others.
- 44% of US respondents bought crypto this year and 40% plan to buy it next year.
- Ghana respondents are pro-crypto, with 44% purchasing crypto this year, 60% planning to next year, and 53% planning to discuss crypto at the holiday table.
- Representing the largest group of respondents, 50% of Nigerians purchased crypto this year, 46% plan to next year, and 46% also plan to discuss crypto at the holiday table.
- Brazilians were split almost 50/50 on purchasing crypto
Only 34% of Germans purchased crypto this year and 30% plan to next year.
- Italians were overwhelmingly skeptical of crypto, with only 31% purchasing crypto this year, 29% planning to purchase next year, and 31% planning to discuss crypto at the holiday table.
Nigeria, the United States, the United Kingdom, Ghana, and Germany had the highest number of responses, in that order.
Between November 28 and December 9, 2022, more than 40,000 visitors from around the world to the Blockchain.com Explorer website—one of the top 3 cryptocurrency websites in terms of web traffic—That is great for Blockchain news.